Conceptual logo design, business card design, packaging materials, and advertising samples to promote a new French floral shop in California. The phrase le coin des fleurs means “corner of flowers” or “flower corner”. Playing off of this quite literally, the first component of this brand design was the little corner store illustration. I wanted the logo typography to be both whimsical yet sturdy, so I chose a modern sans serif font to customize, paired it with my own handwriting to provide visual contrast, and created an illustration of deconstructed flower petals below. Instead of using pink or green, I opted for a rich French blue and warm cream for the brand palette.