Spearheaded the logo design, brand cultivation, and business card design for a newly-established handmade textiles business based in New Jersey. One of the main objectives for this project was to incorporate the client’s double-C initials into the brand name, thus resulting in a quirky misspelling of macrame. Another goal was to utilize boho elements, which is where the string idea in the logo typography and the brand’s earthy color palette came into play.